Grocery delivery is a trending business these days. We can assume that the way we shop groceries before and now is entirely different and revolutionized. Many strategies are helping the typical grocery stores give a leg up on their slow, offline business. One of the significant revolutions in the industry is the discovery of the online grocery delivery business with a grocery delivery app. We shall talk about these strategies in our today’s blog post.
Grocery store then and now!
The very first thing that we need to compare is the grocery stores then and now. Earlier the grocery stores were the small Kirana stores around the corner of each street. Later, it got revolutionized with shopping malls and supermalls where each grocery item is placed on the shelf for enhancing the shopping quantity of their customers. Supermalls are nothing but a mere grocery outlet designed to showcase their products with attractive offers, packaging, and styles. And then there comes the trend of a grocery delivery app like BigBasket.
The delivery trends
Many trends are ongoing in the online eCommerce business, and one of them is the on-demand delivery business trend. Here the delivery apps are used to take the order of the customer and deliver it. It all started with on-demand food delivery apps and later got transformed for many other businesses, including the grocery and liquor.
According to an earlier BI Intelligence 2016 study, now recognized as Insider Intelligence, 37% of individuals are currently utilizing online grocery shopping services, while 53% are inclined to use them. That also shows the demand in grocery delivery app development.
By 2019, Bigbasket held over 35 percent of India’s online grocery store market, followed by Gofers and Amazon, each of which had around 31 percent.
5 Strategies to give grocery stores a leg up on delivery apps
As the statistics suggest that Grocery delivery app development is at its peak. Applications like Bigbasket and Grofersprovide a seamless experience and gain customers who purchase from grocery stores.
We are sharing five helpful strategies by which you can make a more convenient and appealing in-store shopping journey to compete with any of the grocery delivery apps and enhance the consumer experience.
1. Product Layout
It’s 2021, and we are living in a post-pandemic era. Whenever a customer puts a step into a store, he aims to leave the store as soon as possible and avoid exposure to germs. If we talkedabout the same thing five years back, we would include window shoppers or customer attraction with products.
But, today, it’s a matter of safety and ease and speed compared with on-demand grocery delivery app.
Product layout is a simple strategy where you are anticipating or analyzing the product need of the user and giving them that up-front. For example, take milk. Would a customer return to your store if he needs to stroll through the other end of the store to get it?
Customers like to be able to pick up a gallon of milk in the front of the shop. Correct? Stores react to the need by placing common goods at the front or in easily accessible locations, just like an application that saves your browsing data and purchases data.
2. In-App integrations
In the Grocery delivery app development, all industry, smartphones, and in-app integrations are vital components. For example, Walmart has a simplified app that reveals where items are located and then guides users via a map to their specific position. Airports inspired the Walmart makeover.
So, being a store owner, it is essential to establish such services to provide a seamless experience to the customers. Another thing which can be added is the use of Predictive tools and technology to analyze the needs and requirement of the customer and notify them when such items are available in the store.
3. Delivery Algorithm
Grocery delivery app development is incomplete without a delivery algorithm. And that’s quite an issue, even for a grocery delivery app. If you are running a store, you must develop a delivery alogorithm which brings down the delivery cost.
Being a store owner, you should try to develop a least-cost vehicle route where a single grocery delivery boy delivers more items in a single ride. That benefits him too. The more he gives in the single ride, the more per order and drives a single time to finish maximum deliveries.
4. Order Cycle
Grocery delivery app like Bigbasket has different order cycle than any other grocery store in the town. Being a store owner, you need accurate forecasting to know about a particular no. of orders generated in a day. Based on that, you can deliver fresh items everyday.
Accurate forecasting helps merchants and suppliers to provide freshness in their orders to digital customers while reducing waste. Also, the grocery delivery app or store don’t want to declare out stock to their major purchased items.
As a result, the order cycle is critical.. When to order? And what to order?
5. Experience sharing
Aside from providing quick and accessible services, several grocery shops distinguish themselves by emphasizing experiences. It was a significant industry emphasis until Covid derailed it. But the chance to create a location to connect, learn and experience may give grocery shops a competitive edge and get people in the store rather than simply purchasing online through an on-demand grocery delivery app.
Covid permanently altered the face of groceries. With an increasing emphasis on pickup and delivery, supermarket retailers modernize their physical locations to create more convenient, customer-focused experiences.
So, we have given the five strategies which help grocery stores to step up their game. But the application’s user-friendly features and simplicity of use increase brand awareness, and now is the ideal time to go for a grocery delivery app development.
A comprehensive market study with end-users in mind is required to identify and address their pain areas with your unique approach. Many companies can make a grocery delivery app like BigBasket, but you need a company that understands your budgets and needs both.
If you are looking to develop a grocery delivery app or on-demand grocery delivery app, contact us at [email protected]to get the complete quote of the application and your requirements.